“Everyone who exalts himself will be humbled, but the one who humbles himself will be exalted.” People in Jesus’ time lived in a “honor-shame” culture. It was important that one be treated appropriately in public, given outward honor. Even though we don’t live in a “honor-shame” culture we often insist on being acknowledged in public and given respect, etc. The only one who really counts in acknowledging us is God. God will reward, not in public ways, but in private.